Privacy Policy

Effective February 19, 2025

Introduction

Welcome! You have arrived at a website and/or are otherwise interacting with our Site (defined below), which is owned and operated by F R Pride Corp, doing business as EverRise Culture & Community (“FR Pride,” “EverRise,” “we,” “our,” or “us”). This Privacy Policy governs your use of any online service location (e.g., website or mobile app) that posts a link to this Privacy Policy (each a “Site”) (including both mobile and online versions). It also applies to your use of all features, widgets, plug-ins, applications, content, downloads, and/or other services (i) we own and control and make available through a Site, and/or (ii) that post a link to this Privacy Policy (collectively, the “Site”), regardless of how you access or use them—whether via personal computer, mobile device, or otherwise. However, this Privacy Policy does not apply to data we receive from third parties unless we combine such data with Personal Information(defined below) that we have collected in accordance with this Privacy Policy.

This Privacy Policy does not apply to our data collection activities offline or otherwise outside of our Site, unless explicitly stated. It also does not govern the data practices of third parties that may interact with our Site.

To the extent we provide notice of additional or different privacy practices (e.g., at the point of data collection), those terms shall govern such data collection and use.

By using our Site, you consent to our Privacy Policy and our collection, use, and sharing of your information and data as described below.

1. Information We Collect

We collect information about you in different ways, including information you provide directly, data collected automatically as you access and use the Site, and information received from third parties.

A. Information You Provide to Us

We collect Personal Information (as defined under Massachusetts law) and Demographic Information you provide to us when you interact with the Site. This includes information collected via:

  • Newsletter registration forms

  • “Contact Us” or “Volunteer” forms

  • Donation portals

  • Employment applications

  • Any other forms submitted via the Site

Personal Information includes but is not limited to:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Payment information (for donations)

  • Any other information that identifies or could reasonably identify you

Sensitive Personal Information collected in employment applications may include:

  • Race, gender, or other protected classification data (voluntarily submitted for Equal Employment Opportunity Commission (EEOC) compliance)

B. Information Collected Automatically

When you visit our Site, we may automatically collect certain information through cookies, tracking pixels, and other tracking technologies. This includes:

  • Usage Data: IP address, browser type, operating system, referring URLs, and interactions with the Site

  • Tracking Technologies: We and third parties may collect Usage Information for various purposes, including analytics and targeted advertising

  • Location Data: We may collect approximate geographic location based on IP address

Massachusetts law grants you certain rights regarding cookies and tracking technologies. You can manage your cookie preferences through your browser settings.

C. Information from Third Parties

We may receive information about you from third parties, including:

  • Service providers assisting us with donations, analytics, and marketing

  • Social media platforms if you engage with our content on those sites

  • Public databases and other legally obtained sources

If we combine third-party data with Personal Information we collect, we will treat it in accordance with this Privacy Policy.

2. How We Use Your Information

We use your information for the following purposes:

A. General Purposes

  • To operate and improve our Site

  • To respond to inquiries and fulfill requests

  • To provide updates, newsletters, and promotional materials

  • To process donations and maintain donor records

B. Marketing and Advertising

  • To personalize advertising content

  • To analyze marketing campaign effectiveness

  • To offer targeted promotions

Opt-Out: You may opt out of marketing communications at any time by following the unsubscribe instructions in emails or contacting us directly.

C. Legal and Compliance Purposes

  • To comply with applicable laws, including Massachusetts consumer protection and privacy laws

  • To protect against fraud, security threats, and legal claims

3. How We Share Information

We do not sell your Personal Information. However, we may share information in the following cases:

A. Service Providers

We share information with third-party vendors that assist in processing donations, hosting the Site, or analyzing usage data.

B. Legal Requirements and Protection of Rights

We may disclose Personal Information if required by law (e.g., Massachusetts Consumer Protection Act (M.G.L. c. 93A)) or to protect our legal rights.

C. Business Transfers

If F R Pride Corp (DBA: EverRise Culture & Community) undergoes a merger, acquisition, or sale, your Personal Information may be transferred to the new entity.

D. Donor Information

We do not share donor information except as necessary to process transactions.

4. Your Privacy Rights

Massachusetts residents have rights under state and federal law, including:

A. Access and Correction

You can request a copy of your Personal Information or ask us to correct inaccurate data.

B. Opt-Out of Marketing

You can opt out of email marketing at any time.

C. Do Not Track

Some web browsers allow users to set Do Not Track (DNT) signals. We do not respond to DNT signals but allow third-party opt-out options.

D. Data Security

We implement reasonable security measures per Massachusetts Data Privacy Law (201 CMR 17.00) to protect your data. However, no system is completely secure.

5. Children's Privacy

We do not knowingly collect Personal Information from children under 13. If we learn that a child’s information has been collected, we will delete it promptly.

6. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Effective Date.” If material changes occur, we will notify you via email or a Site notice.

7. Contact Information

If you have questions about this Privacy Policy, please contact us at:

Email: contact@livepridefully.org

Massachusetts-Specific Notice

Under Massachusetts law, you may file complaints regarding data privacy violations with the Massachusetts Attorney General’s Office. Visit www.mass.gov for more details.

By using our Site, you acknowledge and consent to this Privacy Policy.